A brilliant example by agency Hello Monday, of connecting smartphone interactivity with physical space activity. It’s a game that encourages users to be creative by building objects, and using the phone to validate creations. It’s costly and unsatisfying to simulate the environment needed to engage in construction themed play on a computer. With this app construction is moved to its native habitat and users engage simultaneously virtual and real life interactions. The two worlds coexists, sustain and complement eachother.
